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CX Insights

In 2024, we conducted a comprehensive online survey to investigate how consumer’s preferences towards a brand shift based on their interactions across different touchpoints throughout their journey.

OUR LATEST INSIGHTS

App-solutely Flawed: Why Mobile Experiences Fall Short

Why mobile apps suck and how to fix them: Analyzing performance in 5 key industries

Synopsis: This article explores why mobile apps often fall short across industries, pushing users back to phones and websites. It urges brands to improve app design, simplify navigation, and use customer data for smoother experiences.

Author: Jason Ten-Pow

Date Published: 02/26/2025

Views: 3,341

THE KEY TO A DEEPER HUMAN CONNECTION!

Human Touch

Synopsis: The secret sauce to exceptional customer experience lies in embedding a deeper, more human connection into every interaction.

Author: Jason Ten-Pow

Date Published: 10-10-2024

URL: https://www.theonrgroup.com/human-touch

Views: 3,534

TO PIVOT OR PERISH IS THE QUESTION!

Pivot or Perish

Synopsis: Why CX Teams Must Embrace Data-Driven Strategies Now? Top CX experts understand that success hinges on a balance between strategic vision and tactical execution. To pivot effectively, CX leaders must discern the very elements that shape brand perception in the minds of their customers.

Author: Jason Ten-Pow

Date Published: 01-10-2024

URL: https://www.theonrgroup.com/pivot-or-perish

Views: 3,244

CRACKING THE MYSTERY OF TOP CHANNELS!

Mystery of Top Channels

Synopsis: What are the Channels that deliver a Frictionless Customer Journey? In this quest for a frictionless customer journey, the phone remains your most trusted companion.

Author: Jason Ten-Pow

Date Published: 30-09-2024

URL: https://www.theonrgroup.com/mystery-of-top-channels

Views: 3,459

UNLOCKING UNBREAKABLE BRAND LOYALTY!

Unlocking Unbreakable Brand Loyalty

Synopsis: An investigation into effective customer support. Discover how top brands create customer support experiences that are not only efficient but also emotionally resonant, forging unbreakable bonds of loyalty.

Author: Jason Ten-Pow

Date Published: 11-09-2024

URL: https://www.theonrgroup.com/unlocking-unbreakable-brand-loyalty

Views: 3,409

STATE OF CX
2024 Edition

DOWNLOAD THE REPORT

We are excited to share with you our latest report State of CX Report packed with critical insights to help you stay ahead in today’s competitive landscape.

​This report is designed to empower you with actionable data and strategies that can drive tangible results for your business. Don't miss out on the opportunity to make informed decisions and elevate your performance.

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