The ONR Group
ABOUT US
For those in the know, it’s no ordinary website, but a beacon for seekers of deeper CX knowledge.
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Beneath its polished words and professional sheen, it offers a trail of clues, breadcrumbs leading into the heart of CX secrets. Secrets derived from customer data we collect and our combined 100+ years of CX experience.
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Those who venture inside are promised insights that can re-shape their approach to tackling the monumental task of improving customer experience.
the State of CX | 2024 Edition
Welcome to our comprehensive study on how consumer preferences toward brands evolve based on their interactions across various touchpoints throughout their journey.
We annually conduct an in-depth online survey exploring these critical shifts in consumer behavior.
This research highlights the importance of every brand interaction—whether through mobile apps, social media, websites, in-store experiences, or customer service—and how these touchpoints shape brand perception, customer loyalty, and purchasing decisions.
By examining the preferences and pain points of consumers, we aim to provide actionable insights into improving customer experience (CX) across all channels.
Discover how top-performing brands create seamless, effortless journeys that drive lasting customer connections and stand out in a competitive landscape.
